Friday, April 23, 2010

Rework - Don't Copy!!!



Paul told Bob who told me, to read the book "Rework" by Jason Fried & David Heinemeier. It is the best business book I have read in a long time. It's short, snappy and full of sound-real-life advice. Perfect for those about to embark on their own business, or who are already in the swing of it.

I love the chapter that talks about NOT COPYING. I am going to "copy" word for word what they said ;-)

"...The problem with copying is it skips understanding - and understanding is how you grow. You have to understand why something works or why something is the way it is. When you just copy and paste, you miss that. You just repurpose the last layer instead of understanding all the layers underneath...The copycat doesn't really know why something looks the way it looks or feels the way it feels or reads the way it reads. The copy is a FAUX finish. It delivers no substance, no understanding, and nothing to base future decisions on. Plus if you are a copycat you can never keep up. You're always in a passive position. You never lead, you always follow. You give birth to something that's already behind the times - just a knockoff, an inferior version of the original. That's no way to live...Be influenced , but don't steal."

--- Amazing, that last line is absolutely right on the money! Love it!

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